February 18 2014
Written By
Josey Orr
Back To Blog

Raw Denim and Counter-Culture Pt. 2

Last week, we wrote about the early days of denim and its association with counter-culture. If you missed it, you can read about it here. We talked about Jackson Pollock appearing in Life Magazine and how that was really the first time that anyone had appeared in the spotlight wearing denim. We briefly discussed the impact of beat writers and concluded by touching on James Dean and Marlon Brando wearing Denim on the silver screen in the 50's.

We'll start this next part of our series with another famous artist who wore denim all the time. His name was Andy Warhol. One thing we find interesting about Andy is his association with musicians. The 60's were an amazing time for music, rebellion, and the style that went along with it. 

During the 60's and 70's there was an explosion of denim. It was the anti-establishment uniform and it was worn by all of our favorite rebels, from musicians to actors, and it dominated album covers. 

Music and Denim

1963's Freewheelin Bob Dylan

1971's Sticky Fingers by The Rolling Stones

1970's After The Gold Rush by Neil Young

1976's Self Titled Album by The Ramones

Denim and Cinema

Steve Mcqueen


Paul Newman

Robert Redford

Dennis Hopper and Peter Fonda


It was this time in history and these people who helped shape denim into what it is today. Its relationship with rebellion, masculinity, sex, music, and art is still present, even now. Just like how suits are still associated with stiff, white collar, Wall Street guys; denim is and always will be the every man, anti-establishment uniform. 

To stay updated on D&J - Sign up for our email list here.


Sign up for our email list to see more posts like this every week.